Privacy Policy – The Uprite

1. Introduction

The Uprite (“The Uprite”, the “Company”, “we”, “us”, “our”) values your privacy and takes the protection of personal data seriously. This Privacy Policy (“Policy”) explains how we collect, use, store, share, and protect information when you interact with us.

This Policy applies when you visit or use our website, shop with us, create an account, contact customer support, sign up for communications, engage with our social media pages, use any online portals we operate, or otherwise interact with The Uprite through digital or offline channels that reference this Policy (together, the “Services”).
This Policy does not apply to any website, app, or service that is governed by a separate privacy notice.

2. What We Mean by “Personal Information”

“Personal information” refers to information that identifies you directly or can reasonably be linked to you (for example, your name, email address, shipping address, device identifiers, or online activity connected to you).

We only collect and process personal information in line with this Policy and applicable law.

3. Information We Collect

We collect information in different ways depending on how you use our Services:

A) Information collected when you browse

If you visit the Site without creating an account or placing an order, we generally do not ask for identifying details. However, we may collect technical and usage data, such as:

• IP address and approximate location derived from it

• browser type and device type (e.g., Mac/Windows, mobile/desktop)

• referral source (how you arrived at our Site)

• pages viewed and interactions on the Site

We use this information to understand traffic patterns, improve performance, and support compatibility across devices and browsers.

B) Information you provide when you register or subscribe

When you create an account or sign up for updates, you may provide:

• name

• email address

• phone number

• billing and shipping address

• account preferences

We may also keep records of support interactions. If phone calls are recorded, we will ask for permission where required.

C) Information collected when you place an order

To fulfil a purchase, we collect information necessary to process and deliver your order, such as:

• name, shipping details, contact details

• order and payment confirmation details

Payment data: Card numbers and security codes are processed by payment providers and are not stored by us on our systems.

D) Information collected via third parties and automated technologies

When you use our Site, certain third parties may collect data through cookies, pixels, SDKs, or similar tools. These may include:

• advertising networks and ad platforms

• analytics providers

• device manufacturers and mobile service providers

These parties may gather information about your device and your activity over time and across websites/apps, which can be used for interest-based advertising and measurement. We do not control how third parties operate their tracking technologies. If you want to opt out of targeted advertising, see the “Your Choices” section below.

4. How We Use Your Information

We use information (including personal information) to operate and improve our Services and to run our business. Common purposes include:

A) Delivering products and services

• processing orders, payments, deliveries, and returns

• managing your account, shopping cart, and customer support requests

• verifying transactions and preventing fraud

B) Personalising your experience

• remembering preferences and avoiding re-entering information

• showing content, recommendations, and offers that are more relevant to you

C) Marketing and communications

• sending newsletters, product updates, and promotions (where permitted)

• measuring marketing performance (e.g., email open rates, clicks, conversions)

• tailoring advertising and limiting repetitive ads

D) Research, analytics, and operations

• analysing traffic and usage trends

• improving site performance and diagnosing technical issues

• internal reporting, auditing, billing, and accounting

• conducting surveys and promotional campaigns

E) Safety, legal, and enforcement

• detecting suspicious behaviour and preventing unlawful activity

• protecting the rights, safety, and security of our customers and business

• complying with legal obligations, relevant standards, and our policies

We may also combine information from different sources (including third parties) for these purposes.

5. De-identified and Aggregated Data

We may convert information into aggregated or de-identified formats (so it does not reasonably identify you). We may use this type of data for business purposes such as analytics, research, and improving advertising effectiveness.

6. Location Data

In certain cases, your browser or mobile device may request permission to share precise location information (e.g., GPS coordinates). If you grant permission, we may use that data to provide location-based functionality. You can control location permissions through your device settings.

7. Your Choices and Opt-Out Options

Marketing opt-out

You can ask us to stop using your personal information for marketing communications at any time by:

• using the unsubscribe link in our emails (where available), or

• contacting us at info@the-uprite.com

• Even if you opt out of marketing, we may still send essential messages such as order confirmations, shipping updates, and service notices.

Targeted advertising and cookies

You can typically limit tracking by:

• adjusting cookie settings in your browser

• using device-level ad privacy controls (mobile)

• using opt-out tools provided by advertising/analytics platforms where available

8. Children’s Privacy

Our Services are not intended for children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information without appropriate consent, we will delete it. If you believe a child has provided us with personal data, please contact info@the-uprite.com.

9. When We Share Information

We share information only as needed and typically in the following situations:

A) Service providers

We may share information with vendors who perform services for us, such as:

• payment processing

• order fulfilment and shipping

• customer support

• marketing and email distribution

• analytics and business intelligence

• fraud prevention and security services

• legal and financial advisors

These providers are permitted to use personal information only to perform contracted services and must use appropriate safeguards.

SMS consent data: We do not share text-message opt-in and consent data with third parties, except where required by law (e.g., valid legal request).

B) Business partners

We may share information with partners when we co-sponsor promotions or offer joint services. Where a third party is involved, their name may appear with ours. Third parties have their own privacy practices, and we encourage you to review their policies.

C) Legal requests and protection

We may disclose information if required to comply with law, regulation, or legal process (such as subpoenas), or to investigate fraud, security issues, or other unlawful activity.

D) Corporate transactions

If The Uprite is involved in a merger, acquisition, restructuring, or sale of assets (including bankruptcy-related transfers), information may be transferred as part of that process.

E) Aggregated disclosures

We may share aggregated or de-identified data for legitimate business purposes.

10. Cookies and Similar Technologies

We use cookies and similar tools to support Site functionality and understand usage. Cookies are small text files stored on your device. Some features (like cart functionality or login-related features) may not work properly if cookies are disabled.

We may use:

• session cookies to keep your visit running smoothly

• analytics cookies to understand Site performance

• marketing pixels/tags to measure ad and email effectiveness

We also use encryption (such as SSL) to protect sensitive information during transmission.

11. Your Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, or restrict certain uses of your personal information, and to request information about how data is shared for marketing purposes.

To submit a privacy request, contact info@the-uprite.com with the subject line: “Privacy Rights”.
We may need to verify your identity before fulfilling requests. Please note that some information may need to be retained for legal, security, fraud-prevention, tax, or payment compliance reasons (including PCI-DSS-related requirements).

12. Keeping Information Accurate

You can request corrections or updates to your information by contacting us at info@the-uprite.com. If you have an account, you may also be able to update certain details in your profile settings.

13. Security Measures

We use administrative, technical, and physical safeguards designed to protect personal information. However, no security system is perfect. If you believe your account has been compromised, contact info@the-uprite.com immediately. If we detect suspicious activity, we may notify you via email, a notice on the Site, or other reasonable channels.

14. Links to Other Websites

Our Services may link to third-party websites or apps. Once you leave our Site, their privacy policies apply. We encourage you to read their policies before providing personal information.

15. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Policy, taking into account legal requirements, limitation periods, fraud prevention, dispute resolution, and internal record-keeping obligations.

16. Mobile Messaging Terms

If you opt into The Uprite’s SMS/text messaging program (the “Mobile Service”), you consent to receive recurring messages to the mobile number you provided. Messages may include service updates (e.g., order notifications) and, where permitted, promotional content (e.g., offers or cart reminders). Participation is voluntary and not a condition of purchase.

• Message frequency may vary.

• Message and data rates may apply (check with your carrier).

• To stop messages, reply STOP (or use an unsubscribe link where available). You may receive a confirmation message.

• For help, reply HELP or contact info@the-uprite.com.

• Carriers are not responsible for delayed or undelivered messages.

• If you change your phone number, you must re-subscribe with the new number.

We may change the short code or phone number used to operate the Mobile Service. If we do, we will provide notice where required.

To the extent permitted by law, we are not liable for delayed, failed, or misdirected message delivery, or for actions you take in reliance on messages.

17. Changes to This Privacy Policy

We may update this Policy from time to time. If we make changes, we will post the revised version on this page. By continuing to use our Services after an update, you acknowledge the updated Policy.

18. Accessibility

The Uprite is committed to making our digital content accessible. If you need this Privacy Policy in an alternative format (for example, a PDF or verbal explanation), please contact info@the-uprite.com and we will assist you.

Contact

For questions or requests regarding this Policy, contact:
Email: info@the-uprite.com